Brand Over Brain
Brands help us assign value to almost everything we buy. But is there a way to know the difference between real and created value? In this episode, TED speakers explore the seductive power of brands.
Morgan Spurlock: A Movie About Product Placement — Paid For By Product Placement?
Paul Bloom: Why Do We Like What We Like?
Joseph Pine: Is Authenticity Real?
Rory Sutherland: What's The Difference Between Real And Perceived Value?
From NPR’s TED Radio Hour