28 Jun 2014

Social physics, big data and reality mining

From This Way Up, 12:40 pm on 28 June 2014

Alex "Sandy" Pentland has been named as one of the world's top data scientists and he advises some huge companies on how to create a happier and more productive workplace. We chat to him about big data, 'reality mining' and his book his book 'Social Physics: How Good Ideas Spread- the Lessons from a New Science'(The Penguin Press).