5 Apr 2012

Xero to target US market

8:03 am on 5 April 2012

Xero expects sales in the US market to take off in a year as the company wins crucial support from accountants and business leaders there.

The online accounting software firm doubled its sales in the year to 31 March, 2012 to $19 million and more than doubled its business customers to nearly 80,000.

However, the company says it is likely to make a loss similar to last year as it ploughs funds, including $36 million which was recently raised, into rapid growth.

Chief executive Rod Drury says Australasia and Britain will be the growth engines in the year ahead, while the company makes a big push into the United States, targeting accountants who can then give Xero access to their clients.

He says the US market is quite surprised there is a company with such a strong product and while Xero hoped to "take the US by storm" there was still a lot of work to be done.

Mr Drury says the company is also looking at expanding into Singapore, South Africa and Canada in 12 months.