Audi has reported record March sales of luxury cars in the United States - up 18% from last year.
Audi America president Johan de Nysschen says that despite mixed economic messages, people are feeling less self conscious about making high-end purchases.
"People are getting back into the market ... consumer confidence is definitely returning," he says.
Mr de Nysschen notes there is a question mark over Europe's economic growth and says the company continues to watch that market closely.