20 Apr 2012

Silver Fern Farms extends lamb range in UK

11:00 am on 20 April 2012

Meat processor and marketer Silver Fern Farms has extended its range of lamb products in the Tesco retail stores in Britain .

The company first placed its products in about 250 Tesco stores in October 2011 and Silver Fern Farms retail category sales manager Grant Howie says not only has the retail chain continued to order the original products, it is also accepting new ones.

He says Tesco is a "very switched-on" retailer and monitors all its products, quickly weeding out any that are not performing, so the continuing support is encouraging.

Mr Howie says Silver Fern Farms this week introduced lamb medallions to the shelves and and they are already its No 1 product, proving that continual innovation is a great way to get more growth.