Google has unveiled the Nexus 7, its first own-brand tablet, which will go on sale next month.
The device is made by the Taiwanese company Asus rather than the firm's own Motorola hardware unit, the BBC reports. It runs the new Jelly Bean version of Android.
The seven-inch screen tablet is initially aimed at the Kindle model, which analysts consider a window into Amazon.com's trove of online content.
Google can also use the Nexus 7 to connect to its own online services such as YouTube and Google Play.
The Nexus 7 will begin selling for as little as $US199 through Google from the middle of July.
Google's Android software is the top operating system for smartphones, but has struggled to compete with Apple's iPad in the market for tablets.
The news follows Microsoft's announcement that it plans to sell its own family of tablets called Surface which will run Windows 8.