South Australia is trying to attract retailers from Britain to open outlets in a mall which is being upgraded in Adelaide.
AAP reports that among the brands sought are Reiss, Topshop and Marks & Spencer and Stella McCartney and Burberry.
Retail groups across Europe are also being targeted, including Longchamp from France, Salvatore Ferragamo and Prada from Italy and Alfredo Dominguez from Spain.
AAP reports all are internationally active elsewhere in Australia and in Hong Kong, Singapore and China.
Lord Mayor Stephen Yarwood said a $A30 million upgrade of Rundle Mall would start in 2013, to transform the area into an international-standard retail precinct.
SA deputy agent-general in London Matt Johnson said the state's relative economic stability made it a wise choice for businesses looking to escape the gloom of the British retail sector.