31 Jan 2013

Sanford trials new fish catching technology

1:43 pm on 31 January 2013

Sanford says it's working with the Government in trialling secret new technology that will significantly change the way fish is caught and marketed.

Chief executive Eric Barratt, who is stepping down in December, said the new technology potentially improves the quality of the fish caught and he's hoping the company can move into commercial trials later this year.

"Fish is caught in a different way that substantially improves the quality.

"Even fishermen who see fish coming on board caught by this method are saying 'I never knew that fish had that natural colour in it'."