25 Mar 2013

China becomes second biggest movie market

1:30 pm on 25 March 2013

China has become the world's second biggest movie market, underscoring its importance as a key market for Hollywood's moviemakers.

The Motion Picture Association of America says China's box office revenues surged 36% to $US2.7 billion last year, putting China ahead of Japan as runner-up to the United States.

The increase followed an easing of some restrictions on the number of foreign films allowed to be screened.

Up to 10 new screens a day are opening in China.

An editor at Variety magazine, Tim Gray, says the US's importance in terms of ticket sales globally is waning, so Hollywood has consciously introduced Chinese characters and locations to appeal to Chinese audiences as well as to get around restrictions.