21 Sep 2009

Strong Wool brand announces US partnership

12:46 pm on 21 September 2009

Wool Partners International has announced a supply agreement with two carpet manufacturers in the United States for its new quality assurance brand, Laneve.

The strong wool marketer announced the new high-end brand in July, which it said would guarantee product compliance for farming practice standards, animal welfare, sustainability, traceability and the environment.

The company says letters of understanding have been signed by its subsidiary, Wools of New Zealand, with Bloomsburg Carpet Industries, based in Philadelphia and J. Mish Inc, in Georgia.

Wool Partners also announced supply agreements in July with manufacturers Glen Eden and Bellbridge.