Sky Television has lost the rights to the air the PGA tours to Coliseum.
Coliseum revealed the win with the launch of a new website called www.pgatourlive.co.nz.
This is the second time Sky has lost out to the privately-owned New Zealand online sport entertainment company.
Last year, Coliseum out-bid Sky to secure the Premier League rights for the next two seasons, using an online platform modelled on that used by the NFL and NBA competitions.
This time around, the issue was not a matter of money.
Sky chief executive John Fellett, said Sky offered the PGA more money, but the PGA wanted to try something different.
