Businesses appear to be returning to the old fashioned value of customer service, in a bid to improve their top line.
A survey of 620 companies by PricewaterhouseCoopers found nearly half of them plan to boost revenues over the next year by putting customers first.
In addition, more than a third plan to sell into new markets to grow revenues. Only a quarter are focusing on cost cutting, which was the dominant trend in the previous survey.
PWC partner Owen Gibson says the shift in attitude reflects growing confidence in the business environment.