7 Jun 2011

Alliance formed by SA and Virgin Australia

12:22 pm on 7 June 2011

Singapore Airlines and Virgin Australia have formed an alliance and plan to sell seats on each other's international and domestic flights.

If the deal is approved by the Australia Competition & Consumer Commission, they intend to code-share on flights, co-ordinate schedules and offer passengers reciprocal frequent flyer benefits and lounge access.

Virgin has been looking for a partner in Asia, after forming similar alliances with Delta in the United States, Etihad in the Middle East and Air New Zealand on trans-Tasman flights.

Virgin Australia was previously known as Virgin Blue, but rebranded itself last month in an attempt to increase its share of the Australian business market from Qantas.