A survey by ANZ bank confirms that the hospitality and tourism sector expect to benefit most from the 85,000 Rugby World Cup fans due in New Zealand in September and October.
The bank surveyed private businesses in February and March, asking them to rate the likely impact of the World Cup on their business on a scale of one to 10, 10 being the highest.
Businesses in hospitality, tourism and recreation put the impact at six, while those in agriculture and healthcare were the least optimistic, at less than three.
The retail and wholesale trades were 3.6 out of 10.
ANZ says while many in the hospitality sector are looking forward to increased sales, they also see the chance of building relationships with potential international customers.