28 Jun 2011

Ag tech firm growing presence in Brazil

1:55 pm on 28 June 2011

Agricultural technology firm Tru-Test is expanding its presence in the fast-growing Brazilian market.

The Hamilton-based firm will buy a majority stake in its Brazilian distributor Farm Tech for an undisclosed amount.

Tru-Test says Brazil is the world's largest exporter of beef and the fifth largest producer of milk, and rising land prices are prompting farmers to use land more efficiently.

That includes greater use of electric fences, which Tru-Test is well-known for.

Last year, Tru-Test bought two agricultural product distributors in Europe, and is represented throughout North America, Latin America, the United Kingdom, Australia and New Zealand.