Biscuit-maker Griffin's is being lined up for potential sale by its Australian-based private equity owners, reports say.
The Australian Financial Review reports that the company's owner, Pacific Equity Partners, has appointed two banks to conduct a strategic review.
Griffin's, which makes Chocolate Chippies and Gingernuts, also owns the ETA and Nice and Natural brands.
Food giant Kraft is touted as a potential buyer, as well as Goodman Fielder or other private equity funds.
Griffin's was established as Griffin & Sons in Nelson in 1895.
Pacific Equity Partners bought it in 2006 and closed the Lower Hutt factory two years later.
The firm made a net profit after tax of $16.2 million on revenues of $263.7 million for the year to December 2010.