8 Aug 2011

Briscoe Group plans to keep discounting

7:43 am on 8 August 2011

Homewares and sporting goods retailer Briscoe Group says it's not considering easing back on its discounting, despite issuing a profit upgrade amid stronger sales.

Sales at stores open at least a year jumped 4.5% in the six months to July, prompting Briscoe to lift its expected half year profit to be at least $10.2 million.

Managing director Rod Duke says people appear to have a little more money to spend on non-essential items like sporting goods and clothing.

But Mr Duke says shoppers remain keen on a bargain, and it's not the time for Briscoe to try and keep prices up to build up margins.