Discount retailer the Warehouse and insurer Sovereign are teaming up to offer life insurance online.
The country's biggest listed retailer has hundreds of thousands of people using its website to buy goods and services and Sovereign can use that platform to boost life insurance sales.
New Zealand is considered to have low cover by international standards.
The Warehouse's general manager of financial services, Phil Devlin, says it is targeting young professionals and families by offering cheap life insurance that can be quickly approved.
The Warehouse already offers travel, credit-card and pet insurance products.