1 Nov 2011

Guacamole firm gets boost from Australian giant

11:45 am on 1 November 2011

A deal with Australian supermarket giant Coles has helped boost the avocado grower's company Fressure Foods, which produces fresh chilled guacamole.

The Paerata-based firm near Auckland, which only began commercial production late last year, fell into high-margin retailing by a happy accident, after a glut of cheap frozen product from South America scuppered its plan to compete at a wholesale level.

The fresh guacamole is made using ultra-high pressure processing technology, also known as cold pasteurisation, which is used to increase the shelf-life of avocados without chemicals or preservatives.

Fressure's products are available in supermarkets in Australasia, Japan and Singapore, and its general manager, Graeme Laurence, says Coles' initial order of about 15,000 cases sets it up to turn a profit by June next year.