29 Sep 2008

Milk scandal leaves NZ reputation unscathed, says survey

11:31 am on 29 September 2008

A survey carried out in China suggests the milk contamination scandal appears to be doing little damage to New Zealand's reputation for food quality.

Researchers from the Shanghai-based company, Sinogie Consulting, found 86% of people questioned were worried about the safety of named baby food brands, including Fonterra joint venture company Sanlu.

Almost as many thought all brands might be affected.

However, Sinogie Consulting says New Zealand still ranks second behind the European Union among the most trusted sources of food in China.

Spokesman Bruce McLaughlin says New Zealand's reputation appears to be holding firm, with most people believing food safety is more of a Chinese problem.