Asia is becoming more significant to New Zealanders than Europe and the United States, according to a new survey.
The 2008 Perceptions of Asia report, commissioned by the Asia New Zealand Foundation asked 1,000 people about their attitudes towards Asia and Asians living in this country.
Respondents rated the Asia region as more important than Europe and the United States, though less than the South Pacific region, which includes Australia.
Some 91% of those questioned see Asia's export market as having a positive impact, while 89% think Asian tourism to New Zealand will bring its rewards over the next 10 to 20 years.
However, more respondents than the previous year believe imports from Asia will have a negative impact.