14 Dec 2012

NZ's favourite Google searches revealed

5:16 am on 14 December 2012

A Google search list shows New Zealanders couldn't get enough of the Olympics, a Korean pop video and British boy band One Direction this year.

The company's Zeitgeist list released on Wednesday highlights the top trending searches for 2012.

Search terms such as 'how to love', 'what is swag' and 'marmageddon' - referring to the national Marmite shortage - also featured prominently.

Google New Zealand communications manager Annie Baxter says the Korean pop hit Gangnam Style created a huge amount of interest in New Zealand.

The song by rapper Psy was No. 6 on the top trending search list and No. 1 in the song lyrics category.