A revamped museum in Dunedin is booming, surpassing its previous annual visitor numbers in five weeks.
Toitu Otago Settlers Museum reopened in December last year after being closed for 2½ years for a redevelopment costing $37 million.
The museum attracted 65,000 visitors in the year before the overhaul.
Director Linda Wigley said it has already passed that number and is well on track to meet its goal of tripling attendance numbers to 180,000 people this year.
She said many visitors say they have returned up to four times already.
Ms Wigley said the museum's success seems to be the amount of digital technology and interactive displays.