A survey by Massey University suggests a growing number of New Zealanders do not identify with organised religion.
The research, which polled 1,000 people, indicated a growing number say they have no religious affiliation.
Of those surveyed, 40% said they had no religious affiliation, up from 29% who said they had none 17 years ago.
Victoria University sociology professor Mike Hill says people are now less inclined to join any kind of group.
Professor Hill says people are more likely to be individualistic in their approach to religion, and while many hold spiritual beliefs, they do not necessarily feel the need to go to church.