Dan Coup, who is the Meat Industry Association's trade and economic manager, will replace Mark O'Connor.
Mr O'Connor is leaving after 13 years to run a family business.
Mr Coup is expected to take up the post late next month and one of the projects he will be overseeing is the deer industry's new growth strategy "Passion 2 Profit".
The strategy aims to increase farmers' profit by $2 per kilo of venison over 10 years.
