Football fans will have to pay for online access to view live matches from England's top league following the sale of the rights to a new online media company.
Coliseum Sports Media has out-bid Sky Television for the broadcast and online rights to all Premier League matches for the next three seasons.
From August, it will show all 380 matches live, including on cellphones, and will charge customers between $149.90 and $240 per year.
The site would also feature additional football shows available to consumers at an extra cost.
Coliseum Sports Media has also entered a partnership with Television New Zealand, which will show one delayed game a week and a weekly highlights show free to air.
Sky TV had the rights to broadcast the Premier League for years. It will still screen domestic football, as well as most top rugby, rugby league and cricket games.
Sky TV's share price ended down 25 cents, or 4.4%, on Wednesday.