A group campaigning to change drinking patterns in New Zealand says it will petition the Government to ban liquor advertising.
The Alcohol Action group, launched in Wellington on Thursday, says the industry spends up to $200,000 a day on marketing - mostly targetting women and young people.
Earlier this week, the British Medical Association called for a ban on all alcohol advertising, including sports and music sponsorship.
An Otago University professor and Alcohol Action spokesperson, Doug Sellman, says educational messages about the harm alcohol does are mostly ineffective.
Professor Sellman wants a ban similar to the tobacco advertising one introduced in 1990.
But Hospitality Association chief executive Bruce Robertson says alcohol advertising is about companies increasing their market share - not the number of people drinking