A new survey is slating the performance of the news media in the areas of accuracy, balance, and a willingness to admit to mistakes.
UMR Research asked 750 randomly selected people to rate those benchmarks of journalism on a scale of one to five.
Of those questioned, a quarter believe the country's media report inaccurately, a third think coverage is one-sided, and half believe the media is unwilling to admit mistakes.
The Dominion Post and TV3 News say they don't place much stock in the survey's findings.
But media commentator Bill Ralston says the figures are worrying, and symptomatic of a public scepticism of the news due to downsizing.