20 Oct 2009

Home baking ingredient sales rise

4:49 pm on 20 October 2009

Supermarket shoppers are buying more home baking ingredients.

Old Fashioned Foods, the owners of the Hansells brand, say supermarkets sold 16.7% more baking goods in the year to 5 July, compared with the year before.

Lower Hutt Pak'n Save supermarket manager Mike Grey says sales of baking items were declining before February.

But since then, more eggs and sugar have been sold than any other item in the store.

Sales of other baking goods, such as cocoa, have almost doubled.

Bulk sizes and budget brands are most popular with shoppers.

Mr Grey says there has also been a sharp increase in sales of ready-to-use baking mixes.