14 Aug 2010

On-stage road safety advertisement commissioned

6:19 am on 14 August 2010

The New Zealand Transport Agency has commissioned an on-stage advertisement to discourage driving while tired.

The three-minute ad will play every night at Downstage Theatre in Wellington, before the performance of The December Brother, from 14 August - 11 September. The opening performance is sold out.

NZTA says driver fatigue is a huge problem, contributing to at least 12% of fatal motor vehicle crashes.

It says the onstage ad is an entertaining and unobtrusive way to target a captive audience.

The agency says a filmed version of the performance will be put online and further advertisements may be commissioned in future.