Director Taika Waititi's second feature film is attracting sell-out audiences at the Sundance independent film festival in Utah.
Boy is set in the 1980s on the East Coast and extends some of the characters and ideas from Waititi's award winning short film Two Cars One Night.
New Zealand Film Commission sales manager James Thompson says it's one of the films everyone at the festival is talking about.
He told Waatea News it's a "really true New Zealand film in a true New Zealand setting" and the audience reaction has been "fantastic".
Mr Thompson said the reaction is a tribute not only to Waititi, who wrote, directed and acted in the film, but to the producers who include Cliff Curtis, Ainsley Gardiner, Emanuel Michael and Mereta Mita.