Research into video game culture in New Zealand says nearly half of gamers are women and the average age is 33.
A study commissioned by the Interactive Games and Entertainment Association concludes 89% of homes have a video game-playing device.
It claims they are in 100% of households with children.
Lead researcher Jeff Brand, from Australia's Bond University, says the study dispels many stereotypes about who gamers are.
He says 44% of gamers are women and the average age is 33.
New Zealanders spend an average of an hour a day playing video games, and two thirds of parents use video games to educate their children.
