8 Aug 2016

Beer brand removes Te Arawa names

4:42 pm on 8 August 2016

A North Shore beer company has dropped the names of Māori ancestors from two of its brands.

A pint of beer is poured.

A pint of beer is poured. Photo: 123RF

Birkenhead Brewing Company attracted criticism for using the names Mokoia and Hinemoa on two of their beer products.

The names reference Te Arawa ancestors Hinemoa and Tūtānekai.

Several Te Arawa people expressed disapproval at the names being used on alcohol products.

The company apologised for the marketing move last month, with co-founder Steve Simms admitting they had "got it wrong".

Birkenhead today announced it was no longer using the names and said it never intended to cause any disrespect.