The Shanghai World Trade Expo has given musician Elena Te Ngahu a chance to reach an audience of millions.
Waatea News reports a performance by the Ngati Kahungunu violinist during the opening ceremony at the New Zealand pavilion caught the eye of the Shanghai Audio & Video Publishing House.
She says Shanghai Audio & Video is interested in recording her with traditional Chinese instruments.
She has since launched a compilation drawn from her previous CDs at the pavilion.
Elena is also adding a cultural dimension to a delegation of Wellington businesses travelling to Shanghai, Beijing and Xiamen and says it all helps build her profile.