Skip to content.
Updated at 6:04 am on 29 June 2010
Confectionary giant Cadbury has lost its sweet spot with New Zealand consumers, loosing its title as the country's most trusted brand.
The annual Reader's Digest Trust Survey has instead awarded top honours to the food producer Wattie's. Toyota took second place, Sony third, and Tip Top fourth.
New Zealand-owned chocolate company Whittaker's ranked fifth - its first appearance on the list.
A public backlash last year forced Cadbury to back down on a decision to use palm oil in its chocolate. It ranked 36th this year.
Company spokesperson, Daniel Ellis, says it's not suprised it lost the top spot after the changes last year, but it's working on rebuilding customers' trust.
The annual survey questioned 500 respondents, and ranked Kiwibank, Visa, Vodafone and Air New Zealand as the most trusted brands in their categories.
Copyright © 2010, Radio New Zealand
Audio is categorised based on the frequency of the programme it was heard in. Click on the headings below to access the programmes. For the most recently published audio, go to the latest audio page.
Streams are in Windows Media format. Mac and Linux users may need to install additional software. Get help with audio
A selection of music interviews, reviews, videos, concerts, sessions, and performances.
Downloads and podcasts are available for selected programmes. Our podcast page has a complete list of feeds.
Help on using online audio: formats, software, podcasts, downloading, and troubleshooting.