Ohakune has its carrot and Te Kuiti has its shearer. Now Rotorua is planning an elaborate new entrance.
Rotorua District Council landscape architect Joby Barham says the northern gateway will feature several pou over a distance of 2km.
Mr Barham says visitors will first see traditional carvings by Rob Rika, followed by more contemporary stylings of Lewis Gardiner, with wood and aluminium sculptures.
He says the new northern entrance will cost $182,000. It should be completed by June.