Far North mayor Wayne Brown is objecting to a new transport plan he believes will be bad for tourism.
The Northland Regional Council's 30-year Transport Strategy recommends a new tourist route around the region.
But Mr Brown says the route between Kaitaia and Hokianga will send traffic through the winding Mangamuka hills to get stuck behind logging trucks.
He says this will affect tourism in Hokianga, as the Mangamuka section will put off visitors from going any further.
The plan also leaves Kerikeri out of the tourist loop, despite the drawcards of the Stone Store and Mission Station, he says.
The council says the Mangamuka section of State Highway 1 is a beautiful drive, and the entrance to Kerikeri is on the proposed tourist route.