An East Coast ta moko expert says the wider public is keen to learn more about the ancient Maori artform.
Mark Kopua and his colleague Turumakina Duley have spent the past week tattooing people in the Face Value exhibition at Waikato Museum.
The photo and video exhibition, curated by Serena Stevenson, explores the relationship between ta moko artists and their subjects.
He told Waatea News it is attracting a lot of interest and many people are surprised to see the artists there working.
Face Value is at the Waikato Museum and Art gallery until the end of March.