The Labour Party spokesperson for tourism, Kelvin Davis, says he's shocked and disgusted by the way tourists have been attacked while visiting the Far North.
Police say three French men were assaulted and robbed in their parked campervan in Kaitaia, just south of Mangamuka village on Friday morning.
They have told police they were woken in the early hours of Friday morning by a man knocking on the window and demanding money.
They met his demands, but he then broke into the van with a second robber, assaulted two of the men and took some items. One tourist needed treatment for a facial injury.
Police say the robbers were Maori, aged 20 to 30, and say a third man may have been driving the car they fled in.
Kelvin Davis, who is from Northland, says tourists in the region have been set upon by thugs a number of times in recent years, and it sickens him.
He says a few people are spoiling Maori tourism for others, and it's not a reflection on all of Maoridom.