A Fashion Week designer has decided to shun what she calls stick-thin professional models for models with more curves.
The 10th New Zealand Fashion Week officially began on Tuesday, with designer Sera Lilly showing her collection on models she feels better represent real women.
The professional standard for a model is a size six or eight, but models in her show ranged from sizes eight to 14.
Ms Lilly says she street-cast all 45 of her models because she wants to send a positive message to the women who buy her dresses.
The industry side of Fashion Week continues until Friday and the event open to the public during the weekend.