Mount Maunganui Surf Life Saving Club had an extra 30 lifeguards on duty to deal with beachgoers keen on catching a glimpse of former Baywatch star David Hasselhoff.
Hasselhoff was at the Bay of Plenty beach on Thursday morning to promote a new ice-cream. He arrived in a surf club rescue boats.
Surf Club chairman Stephen Murray says about 3000 people lined the beach for Hasselhoff's arrival, some with signs saying 'Don't Hassle the Hoff'.
He says the US television star also turned out to be a bit of a dab hand at driving the rescue boat and knew what he was doing.
Mr Murray says 30 extra lifeguards were on duty, along with the usual patrol team of 18.