New Zealand industries are banding together to try to make as much money as possible from the Rugby World Cup.
The Real New Zealand showcase was launched on Thursday night with the aim of getting 85,000 World Cup visitors to do some business while they are here.
A series of events from fashion parades to a digital content forum, will be held.
Rugby World Cup Minister Murray McCully says visitors will want to do more than just watch sport and relax.
He says many people will have time to kill between games, and will take the chance to do some business.
Some industries are inviting potential customers and clients to the World Cup.