19 May 2011

Weetbix price under review

3:38 pm on 19 May 2011

Rising international wheat prices are threatening the price of breakfast cereal, including one of the country's most popular brands, Weetbix.

Sanitarium says a review of pricing is underway, but any increase will be less than 10%.

International wheat prices have more than doubled in the past year after drought and fires in Russia and floods in Canada and Australia hurt crops.