The Queensland state government has sent tourism operators to New Zealand to get tips from Maori on integrating Aboriginal culture into tourism.
A group of 12 tourism operators, some of them indigenous, have spent five days in Rotorua to get new ideas for product development within their own businesses.
A representative from the Queensland Government, Ray Morrison, says the high Australian dollar and recent natural disasters have been a challenge for tourism.
He says the industry is looking at offering a wider variety of experiences so people will stay longer.
Mr Morrison says they want to broaden the traditional image of the Gold Coast and indigenous tourism is an area that has been identified as having potential.