A leading researcher on the harm caused by alcohol says the role social networking sites have in promoting a drinking culture to young people is a major problem that needs to be urgently addressed.
Sally Casswell from Massey University was speaking at a Politics of Alcohol conference in Wellington on Wednesday.
Professor Casswell says these type of issues should be covered by Government and inter-government regulation.
She says this is a classic area where there is no control over the accountability of trans-national companies in relation to alcohol.
