One million Rugby World Cup tickets have now been sold, pushing organisers much closer to their target.
Rugby New Zealand 2011 chief executive Martin Snedden says ticket revenue has reached $220 million, taking them to over 80% of the final target.
Organisers are forecasting total sales revenue of $268.5 million based on expected ticket sales of 1.35 million from the 48 tournament matches.
Over the past six weeks, fans have purchased 211,000 tickets with a value of $51 million, including 100,000 since Monday when more were made publicly available.
Organisers say they will need to sell an additional 350,000 tickets to reach the revenue target.
The Rugby World Cup begins in Auckland on 9 September.