A sports psychologist believes the All Blacks can finally shake their losing streak at the 2011 Rugby World Cup.
While the team has typically entered the event as firm favourites - the All Blacks have won the Cup only once, at the inaugural 1987 tournament.
A sports psychologist Gary Hermansson told Morning Report there's no doubt they face extra pressure - but past disappointments will actually help.
"If you realise that you survive after disaster then the opportunity to go in with a lot more freedom is important."
Mr Hermannson says when the All Blacks reach the knockout stage they will need to focus on doing the job at hand, not on the final result.
But he thinks the fact that the Cup is being held at home will be significant, with the support for the All Blacks much more obvious.