15 Aug 2011

New labels for NZ furniture products

6:21 pm on 15 August 2011

The Furniture and Cabinet Making Association hopes a new labeling system will boost domestic sales of products produced in New Zealand.

Furniture manufacturers can display the labels if at least half of their employees have a recognised trade qualification.

The labels, or seals, are intended to give furniture produced in New Zealand an advantage over cheaper products imported from Asia.

The association says imported furniture accounted for two percent of furniture sales in 1995, peaking about 30% in 2006.

Chairman Blair McKolskey says that figure fell to 26% last year, which he says shows that consumers are realising that locally produced furniture is better made and more durable.

He says the seals celebrate New Zealand craftspeople and highlight what consumers should look for, when purchasing furniture.