The New Zealand Rugby Union is opening its first overseas office - in Paris.
Chief executive Steve Tew says the office, to be opened by the end of the year, will focus on gaining sponsorship for the All Blacks.
He says France is the biggest market for the All Blacks outside New Zealand.
The office is a joint venture with the Avenport Investment Group, which recently helped the NZRU raise $90,000 for the Canterbury earthquake appeal fund through an auction in Paris of rugby memorabilia.
