Dunedin's tourism industry is getting no rest at Christmas as it caters for an expected 5000 cruise ship passengers and crew.
The week before Christmas has been one of the busiest for cruise ship visitors.
The city has been hosting more than 10,000 people from five ships that docked at Port Chalmers over a four day period.
Dunedin City Council tourism adviser Sophie Barker says many operators are giving up their Christmas because they realise the importance of the ship trade.
Ms Barker says all the city's key attractions are opening specially, including Olveston House, Larnach Castle and the yellow-eyed penguin visits.
It is just over 50 years since the first cruise ship, the Seven Seas, arrived on 23 December 1961.